About Us

Based In Leuven, Belgium, Say It Labs Bv Is A Belgium-based “spin-off" From The Vrije Universiteit Brussel And Interuniversity Microelectronics Center (Imec). We Are Developing Proprietary Artificial Intelligence-based Speech Recognition Technology Designed To Support People With Speech Disabilities. We Combine Our State-of-the-art Technology With Best Practices In Speech Therapy And Create Video Games With The Goal Of Motivating And Improving Independent Practice.

Erich Reiter and Lukas Latacz fielding questions in the early rounds of the European Social Innovation Tournament

Erich Reiter and Lukas Latacz fielding questions at the European Social Innovation Tournament.

Mission

Our mission is to deliver accessible and affordable speech therapy —empowering children with speech disorders worldwide to thrive through fun, innovative, and transformative video games.

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Vision

Every child with a speech disorder deserves access to high-quality speech therapy.

We envision a world where children can access inspiring and interactive evidence-based speech therapy video games that offer personalized and instant feedback on their speech.

Through intensive practice available on smart devices and computers, millions of children will have the critical access they need anytime, anywhere.

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TACKLING A GLOBAL PROBLEM

Globally, speech disorders affect an estimated 250 million people, with millions of children facing challenges such as stuttering, articulation and phonological disorders, apraxia of speech, Parkinson’s disease-related speech issues, and autism spectrum disorder. 

Despite the widespread nature of these challenges, fewer than 9% of individuals worldwide have access to the vital speech therapy they need, leaving this vast population underserved and struggling with speech-related obstacles without the support they deserve​.

This stark gap in treatment access underscores the urgent need for innovative, scalable solutions like SAY IT Labs, which aims to provide accessible, affordable, and effective therapy for all.

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