About Say It labs

Discover our story and our team

our history

Several years in the making

Based in Leuven, Belgium, Say it labs BV is a Belgium-based “spin-off" from the Vrije Universiteit Brussel and Interuniversity Microelectronics Center (imec). We are developing proprietary artificial intelligence-based speech recognition technology designed to support people with speech disabilities. We combine our state-of-the-art technology with best practices in speech therapy and create video games with the goal of motivating and improving independent practice.

Lukas Latacz
CTO, director & Co-founder

Lukas Latacz holds a PhD in computer science. Lukas spent several years as a post-doctoral researcher specializing in speech recognition algorithms that targeted atypical speech often seen in people with speech disabilities.

Erich Reiter
CEO, director & Co-founder

Erich holds a Masters in Computational Linguistics  and a Masters in Communication Disorders. Erich brings 15 years of industry experience working as both a speech recognition scientist and speech and language pathologist.

February 2019

SAY IT Labs is born

May 2019

1st SAY IT Labs employee

July 2019

The Proof-of-Concept is created

August, 2019

First gaming research study at Camp ShoutOut

December 2019

Innovation award WINNER

February 2020

Keynote speaker at European Clinical Specialization in Fluency Disorders

September 2020

Everis Belgian Innovation Award finalist

October 2020

Fluency Friends first prototype arrives

January 2021

Presenter at Oxford disfluency conference

Dr. Frances Freeman
March 2021

SAY IT Labs grows to 8 people

October 2021

Fluency Friends will make its world debut

our team

Great people with great minds

Renown fluency specialists are helping Say It Labs throughout the different development stages to ensure the best possible version of the games will be brought to the market. They have donated hundreds of hours of guidance and evidence-based research on countless techniques that work towards improving speech from the neurological, physiological, and linguistic levels.

Erich Reiter
CEO, Director & Co-founder
Lukas Latacz
CTO, Director & Co-founder
Jonathan Last
Christopher Dale
Bram Maroy
Noah Thys